Big Hairy Audacious Goal (BHAG)
As the new year is approaching, it is the best time to start setting your goals for 2019/2020. Traditionally, goal setting has always been about using the SMART approach and looking at shorter, more achievable goals. However, we believe an alternate approach may extend your business further.
Known as a Big Hairy Audacious Goal, a BHAG is a goal that is of a higher reach, worked on over a longer period of time. A BHAG requires the company to work outside of their comfort zone to achieve their goal. The majority of these types of goal have a 10-year time frame in which to reach the goal.
The best thing about a BHAG is that they are exciting, aspirational and something that everyone in the business can dream about and work towards collectively. Another benefit to this type of goal is regardless of how realistic or unrealistic the goal may be, there is great level of understanding, learning and achievement.
Even if the goal was not reached you will achieve amazing outcomes that you may not have, if you’d not set the goal in the first place. The goal is purely designed to achieve more along the way by aiming for something complex.
Be sure to set your BHAG now and drive yourself, your team and company to achieve something extraordinary.